Canada’s energy industry is evolving and the shift in the industry calls for new skills, new tools and a future-forward brand.
In collaboration with PetroLMI, a division of Energy Safety Canada, we were challenged to design, develop and launch an all-encompassing source for energy sector information and career planning. The website would serve as an evolution of PetroLMI’s former Careers in Oil and Gas website—expanding the scope beyond traditional oil and gas to reach emerging energy sub-sectors including renewables, cleantech, digitization, and more.
To provide career seekers and counsellors with the resources and tools they need to optimize opportunities in the energy sector, we reimagined the existing website and developed two interactive career planning resources. Whether someone is just getting started in their career journey or is experienced and looking to gain a better understanding of their options mid-career, the tools will help them achieve their goals.
Explore Careers returns a list of energy careers based on the user’s field of work, preferred work environment, and level of education.
Assess Your Career Change shows the transferability of careers from oil and gas to other energy sub-sectors, ranking results from high to low transferability.
Users are then presented with fulsome job profiles for their careers of interest and the ability to dive into job specifics including average salary, work activities, and qualifications.
To help educate career seekers on the various sectors within the energy industry, we developed a series of short, informative, animated videos that are populated throughout the website.
A fulsome digital media strategy and campaign were created to increase brand awareness and engagement and drive traffic to the website.
To keep pace with the evolving energy industry, the existing Careers in Oil and Gas brand needed to be revitalized. A name change to Careers in Energy fuelled a new visual identity. Leveraging colour and graphic elements from the old brand and website, we refined the colour palette and developed new strategies for graphic elements and photography—resulting in a brand that better matches the evolution and advancements of the industry it represents.
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