Strut has appointed Kevin Bassett as Creative Director, strengthening the agency’s creative leadership.
Kevin will lead creative direction across strategy, brand, campaigns, and digital experiences. His role focuses on strengthening how Strut helps purpose-driven organizations clarify their story, align their thinking, and communicate with confidence in complex environments.
Kevin brings a rare combination of strategic clarity and creative judgment. He understands how to guide complex work from early framing through execution, and how to help clients make confident decisions along the way. That perspective strengthens the way we partner with purpose-driven organizations.
Aaron Salus, Strategist and Partner, Strut
Strut works with organizations whose audiences expect more than attention-grabbing ideas. They expect clarity, credibility, and purpose expressed with care. Kevin’s leadership reinforces Strut’s ability to guide that work, from early strategic framing through execution across channels.
Kevin brings more than 15 years of senior creative leadership across global brand and marketing, creative direction, and integrated campaign development. Most recently, he served as Creative Director for Global Brand and Marketing at Avanade, a company jointly owned by Microsoft and Accenture, where he led creative direction for global brand programs and campaigns and built a multidisciplinary in-house creative studio supporting more than 30 markets.
Kevin strengthens how we lead complex work. His experience across strategy and creative direction gives us a sharper ability to help clients express what they stand for and why it matters.
Russ Bugera, Strategist and Partner, Strut
Across his career, Kevin has worked with organizations in technology, professional services, health and life sciences, financial services, manufacturing, retail, non-profit, and energy across Canada and the US. Much of this work has taken place in environments where clarity, trust, and accountability are essential.
Kevin’s approach balances strategic thinking with hands-on creative direction. He is known for helping teams translate complex ideas into accessible stories, aligning stakeholders around shared intent, and setting clear creative standards that carry through from strategy to execution.
Strut works with purpose-driven organizations doing meaningful, often challenging work. My role is to help shape stories and experiences that are clear, respectful, and grounded in purpose, so audiences understand what’s being asked of them and why.
Kevin Bassett, Creative Director, Strut
Kevin’s appointment reflects Strut’s continued investment in senior creative leadership and its commitment to helping purpose-driven organizations communicate with clarity, confidence, and integrity.
