Twenty-five years. That’s a lot of work, a lot of thinking, and a lot of lessons. We’ve collaborated with changemakers, built brands from the ground up, tackled complex systems, and helped shape conversations across the country. And while this series has been our way of capturing a few standout insights, we’ll be the first to admit—we haven’t even scratched the surface.
Some lessons are tactical. Some are transformational. Some are still unfolding. But each one has shaped how we show up, how we solve problems, and how we move forward. This final batch highlights projects that didn’t just deliver results—they helped define who we are.
The best brands don’t just look good—they feel right.
A good brand feels like home
Closer to Home Community Services had built decades of trust supporting children and families across Calgary—but their brand wasn’t reflecting that heart.
We helped refresh their identity to feel more human, more hopeful, and more connected to the community they serve every day.
When your mission is to fuel the future, your brand should spark curiosity from the start.
Mentor the future. Brand it well.
We partnered with Peter Tertzakian—economist, author, podcaster, artist, and energy visionary—to launch Studio.Energy: a new space for mentoring the next generation of leaders tackling the world’s biggest energy challenges.
We built a brand that sparks ideas, invites exploration, and leaves you with one thought: Now you’re thinking.
A public health message doesn’t have to scare you. It can inspire you.
Less can lead to more
We worked with the Canadian Centre on Substance Use and Addiction to launch Drink Less, Live More, a national awareness campaign promoting Canada’s updated drinking guidelines.
The message was simple—but the visuals told a bigger story: how drinking less can actually help you live more.
The right words can shift a system. The right brand can help end an injustice.
Endings can be powerful beginnings
The Alberta Centre to End Trafficking in Persons mission is bold: disrupt human trafficking across the province. That kind of work requires clarity, conviction, and a brand that stands as strong as the people behind it.
We helped them build a voice, a visual identity, and a messaging platform rooted in dignity, action, and hope.
Great work starts with trust. And we’re grateful for yours.
We couldn’t have done it without you
The biggest lesson we’ve learned after 25 years? None of this happens alone.
Every project, every breakthrough, every lesson along the way, has been shaped by the people who trusted us to help tell their stories. Clients, partners, collaborators, friends, you’ve all been part of what makes Strut, Strut. Thank you.
Conclusion
After 25 years, one thing is certain: none of this happens in isolation. Every insight shared here has been shaped by the people who invited us in, challenged us to think harder, and trusted us to help tell their stories. Thank you to everyone who has supported us over the years. We look forward to what the future brings.
