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Helping College of the Rockies reach new peaks

Strut was tasked with elevating the image of College of the Rockies and position it to better represent the quality and type of education offered by the campus, and better position them against other post-secondary institutions competing for students from BC, Alberta, and the international market.

Although the logo is the public focal point of the work we have completed for the College, it is just the tip of the iceberg.

Using the College’s strategy document as a jumping off point, we facilitated in-depth discovery sessions which led to the development of a brand strategy document, complete rebranding including logo, an extensive 57-page brand guidelines document (including numerous templates), and a communications plan.

Our primary challenge was determining how best to position a post-secondary institution that balances a broad mix of trades and academics; diplomas and degrees; undergrads, continuing education, and contract training. 

Besides being nestled in the stunning East Kootenay region of BC and the active lifestyle that provides, one of the main differentiators for the College is the amount of hands-on, and out-of-classroom learning opportunities available to their students. 

Our brand is based in action, even for learning streams that aren’t as obvious as firefighting, or high-angle rescue. As an extension of this, we developed a dynamic tagline system that is tailored to each education stream, but always comes back to, “Think. Do. Become.”

The College’s internal Marketing and Communications Department has been using our communications plan, brand guidelines, and design templates to develop ongoing materials.

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The

Idea

Our

Work

The

Idea

Strategically position a unique post-secondary institution that balances a broad mix of trades and academics; diplomas and degrees; undergrads, continuing education, and contract training.

Our

Work

Group Facilitation

Brand Strategy Development

Brand Development

Logo Design

Website Reskin

Communications Plan Development

Creation of Advertising Executions

Creation of Advertising and Marketing Templates

Branded Merchandise Design

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